School of Business Positioning

Ethos Academy.

An intensive program helping entrepreneurs, freelancers, and SME leaders position themselves, create value, and build a lasting system of opportunity.

Ethos Academy cohort

8 weeks

of intensive track

8 weeksof intensive track
30participants per cohort
AlumniA community that continues after the program.

Position yourself to become more profitable

Opportunities have never been so numerous. Yet many professionals have skills, ideas, or projects without managing to turn them into lasting revenue. Ethos Academy was created to close that gap.

Ethos founder

Helping professionals position themselves, create value, use new technologies, and build a system able to generate opportunities on a lasting basis.

You bill clients on your own and want to structure your offer.

You run your own business and want to speed up its growth.

You want to grow your shop and gain visibility.

You sell a craft and want to get more value from it.

You're out of school and want to start with a real method.

You have a passion you want to turn into a business.

You have an idea to build and launch.

Ethos Academy workshop session

Participants don't just learn through courses. They learn by doing. Every week is built around concrete challenges, projects, hands-on workshops, mentorship, and feedback sessions. Our goal isn't to transmit knowledge, it's to produce results.

The Academy method.

The method isn't a speech: it's a sequence of deliverables, feedback, and visible proof.

Clarify

Get a clear picture of the skill, the market, the audience, and the real value to defend.

Position

Turn that material into a readable angle: offer, promise, proof, and standard.

Produce

Build a deliverable you can show: a page, a pitch, content, an acquisition system, or a document.

Present

Present the work, get feedback, and make the progress defensible.

What Ethos Academy prepares you for.

Skills you'll develop throughout the program.

Strategic positioningContent creationApplied AIBrandingSales and client acquisitionCommunicationProductivity and automation

Ethos Academy Certification

A recognized certification at the end of the program.

A concrete project

A positioning, offer, or acquisition system built over the 8 weeks.

One-on-one mentorship

Personalized support from mentors and field professionals.

Alumni network

Access to a community of entrepreneurs that continues after the program: private events, collaboration opportunities, exclusive resources.

Ethos Academy alumni
Career paths

The roles this track prepares you for, starting now.

You take the lead on a business's strategy and growth, from idea to market rollout. A role built above all for the tech world, EdTech, Healthtech, Agritech, Fintech, where a solid model makes all the difference.

You launch and lead businesses at the heart of the cultural and creative industries (CCI): music, film and audiovisual, fashion, visual arts, performing arts, publishing, video games and design. A role that turns creation into solid business models, in sectors that are rapidly taking shape across the continent.

You design a brand's positioning and communication, then build around it an engaged community that helps it stand out for good in its market.

You design and grow digital products, from first prototype to market. A sought-after expertise for structuring and supporting businesses built around a digital product.

You create content with artificial intelligence: short-form video editing, UGC content, formats built to capture attention and convert. Augmented creativity, in service of brands that want to exist on social media.

You build entire businesses around artificial intelligence and help companies bring it into their everyday operations. An expertise at the crossroads of tech and business, highly sought after in the market.

You launch a startup in a profitable ecosystem and roll it out across international markets. You structure a fundraising round and win over investors.

Next cohort

Applications for the next cohort are open. Seats are limited to guarantee personalized follow-up.

Start date

November 2, 2026

Format

In person and online

Cohort size

30 participants

Applications close

October 26, 2026

Pricing

261,727 XOF

Ethos offers 10 scholarships worth 201,000 XOF. Recipients access the program for 60,727 XOF instead of 261,727 XOF.

Get the scholarship

Included in the fees

  • Course materials
  • Personalized mentorship
  • In-person sessions
  • Networking workshops
  • Certification fees

0 additional fees.

Frequently asked questions.

Who is Ethos Academy for?+

Entrepreneurs, freelancers, content creators, consultants, and SME leaders who want to structure and grow their activity.

Do I need to already have a business running?+

No. The program adapts to your project, whether it's just starting or already active.

When does the next cohort start?+

The next cohort starts on November 2, 2026, preceded by an orientation session on October 19, 2026. Applications close on October 26, 2026.

How does payment work?+

The participation fee is 261,727 XOF and includes course materials, personalized mentorship, in-person sessions, networking workshops, and certification fees. 0 additional fees. Scholarships are available.

What do I get at the end?+

The Ethos Academy Certification, a project developed over the 8 weeks, a clear positioning, and integration into the Alumni network.